ABOUT CLIENT

They are an experienced California-based marketing firm with an extensive background in a variety of broadcast, print, and online media. They specialize in creating a unified and integrated brand development strategy using a proven, academically rigorous process. They help health care institutions in Business development and management services using marketing plan development, Clinical Data Management, Business Intelligence etc.

REASON FOR ENGAGEMENT

Client wanted us to develop web based solutions for various Healthcare associations, nursing homes and hospitals. The services include creation of dashboards for generating various analysis reports, web portals development, Search Engine Optimization, mobile friendly apps etc.

Challenge

Designing a Website sounds simple, but our task was never easy. These healthcare institutions didn't had any sort of web presence which made our task complicated as we had to start on a clean board by creating web portals and make them popular in web world. Their second need was to create a marketing dashboard for integrating and consolidating all their marketing related tools. These were all done on papers and excel sheets till we came to the picture. We had to create and integrate their existing data also in the proposed web based application.

WHAT WE DID

We suggested them to use a CMS for their web portals development as content management part was much importance to them, the proposed CMS was WORDPRESS along with PHP, MYSQL for better security and scalability. Our one more reason in suggesting such a CMS was due to its cost advantage.

 

KEY CLIENT BENEFITS

Expanded Customer Base

Integrated Email alerts to customers confirming their booking

Activity log that helps to better understand customer needs

Timely management of Accounts and cross functional reports

Build Customer Loyalty

Centralized data storage

Reduction of Marketing and Advertising Costs

EASY TO HANDLE UI

ERGONOMICS designed an attractive, easy to use interface which could thematically and functionally compete with their competitors and which well displayed their services. Also, with the ‘responsiveness’ offered by WORDPRESS, ERGONOMICS had showcased their services in a way that the end-user could glean out a perfect idea without missing out on their minute details and specifications.

FLEXIBILITY

The flexibility of the WORDPRESS helped ERGONOMICS handle different types of views, top-rank in the search engine, managing content easily, incorporate a lot of customized features etc. The web solution provided by ERGONOMICS was a great blessing for them to shift from conventional costly marketing tactics to a cost effective, more reach assured solution. Along with its content-driven site feature ERGONOMICS integrated various other features like live chat, blog, video uploading facility etc.

TECHNOLOGIES USED

php
Mysql logo
Wordpress
html5
Css3
git logo

Dashboard

For their marketing tool we suggested to use YII framework of PHP due to its high performance, MVC structure, fast/secure feature etc. Using this smart Dashboard, different departments and employees can store their brochures, videos and other marketing collaterals. We had integrated Google Analytics in the system through which they can generate various analytic reports. Various Graphs based on these analysis will be automatically generated through our system. Request forms for appointment and personal live chat are also available. Administrators can create users and assign the levels they can access.

TECHNOLOGIES USED

PHP
Mysql
yii
Html5
Css3
git logo